We executed the Home Centre pop-up at the Beat Diabetes event in Zabeel Park, Dubai, creating a Majlis setup to reflect the city’s heritage and showcase their products. To add excitement, we introduced a fitness challenge zone, where participants completed tasks for a Keto popsicle reward, drawing large crowds and creating engaging experiences. Influencers helped spread awareness before the event and covered live features, focusing on the Home Centre experiential zone, further boosting brand engagement.